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Recently at one of our training sessions, one of our delegates quite rightly said the following; 'it would be difficult to view a poster on a stamp', and as strange as that may seem, it quite right. Although your website may work and function correctly on an iPhone or tablet, is it working as well as it could be? Can you easily read the text? (see stamp analogy above) are the images and graphics in the way? Is online ordering through a mobile or tablet device as easy as it is with a desktop computer.
Responsive website design basically formats the site around the users device. Using embedded code the site will reformat itself depending on the size of the screen, so for example if you are viewing a site on your desktop computer the site will look, well like a normal website. However if you load the same website on your smartphone a responsive website will change the design / layout so it's easier to read, the navigation for example may appear vertically (as opposed to horizontally), the number of images and the size of the images may be reduced as well as the use of Flash or jQuery animation. A RWD website would also morph itself again changing the format should a tablet like an iPad be used to access the website.
This year mobile devices are set (for the first time) to out strip the device most popular for accessing and reading company websites, most websites .....
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